Aaron Ahedo's narrative is a vivid tapestry of creativity, strategic ingenuity, and unwavering determination, woven from his early days in Mexico City to his global business pursuits. His journey took a transformative turn at 18, when he moved to Canada and dove into the academic world at the Sauder School of Business at UBC. It was here that Aaron's resilience was tested and honed, as he skillfully balanced full-time university studies with full-time employment. This phase of his life was not just about academic achievement but also about building an extraordinary work ethic and tenacity.

 

Upon his return to Mexico, Aaron stepped into the realm of entrepreneurship with Biologic Beauty and Balance, absorbing critical lessons from industry leaders and shaping his understanding of the beauty and wellness sectors. This period laid the groundwork for his future accomplishments in the business world.

 

Aaron's professional accolades include a 15-year tenure as a Global Strategic Marketing Executive, characterized by innovative marketing strategies, brand management, and product development skills. His impactful roles at Deborah Lippmann and eShave New York highlight his ability to spearhead successful product launches and strategic marketing initiatives. His career, enriched by experiences across four continents, underscores his versatility and cross-cultural expertise.

 

In parallel to his corporate endeavors, Aaron helms Awesome Design Lab, a cutting-edge 360-degree marketing agency. This venture showcases his leadership prowess and his knack for crafting integrated marketing solutions, demonstrating his entrepreneurial spirit and dedication to marketing innovation.

 

In 2024, Aaron is set to launch his own brand, Awesome Human, distinct from his involvement with Awesome Design Lab. This venture is not just a business; it's a reflection of his personal values of kindness, generosity, and love. Awesome Human stands out by integrating micro charity donations into its business model, ensuring that every product sold contributes to a greater cause every quarter. Aaron's journey, constantly fueled by a family that encourages his creative spirit and grandmothers that steered him towards business, is a compelling story of ambition, imaginative thinking, and a deep-rooted desire to make a meaningful difference in the world.